Twenty years inside other people’s thinking.

For more than twenty years I’ve sat with founders, executives and builders. Different industries, different lives, different levels of success. The patterns underneath are remarkably similar.

Most people arrive believing their problem is anxiety, burnout, a marriage, a team, or motivation. Usually those are symptoms. The real problem sits deeper, in the way the whole life has been built. That is the level I work at.

The training

I hold an MSc in Psychology and a Diploma in Neuropsychology. I’m an NLP Master Trainer and a senior hypnotherapist and trainer. My work draws on behavioural psychology and DBT, and I have trained as an expert witness through the British Psychological Society.

The building

I haven’t only studied how people work. I’ve built operations from scratch. I founded a national psychological training network that has scaled to more than thirty practitioners throughout the UK and internationally. I established a mental health media brand whose flagship podcast has been downloaded more than one million times. I’m the author of Creating Trance and Hypnosis Scripts and Stop Anxiety and Grow Confidence, and I’ve personally trained hundreds of coaches, practitioners and consultants in how structural change actually happens, not how theory books claim it will.

I know what it costs to be the person everything depends on, because I’ve carried it myself, and I’ve watched my clients carry it, for my entire career.

The work now

Today I work with a small number of private clients at a time: founders, executives and builders whose lives look successful from the outside and feel heavier than they should from the inside. My style is direct. I will not hand you a workbook of affirmations or nod sympathetically while your year disappears. Everything discussed is held in absolute confidence, which is also why you won’t find testimonials on this site.

I divide my time between Hertfordshire, London and an apartment in Bulgaria, where I step away from the noise to write and think.